About Me

Hi there, I'm Leo Barbosa, currently an Executive Creative Director at Droga5 New York.

Born and raised in Porto Alegre, in southern Brazil, I began my advertising career as an Art Director in 2004. Since then, I've had the privilege of working at some of the world's leading agencies across Brazil, Australia, Canada, and the United States, building global experience across nearly every consumer category.

Throughout that journey, my creative partner Cuanan and I have been fortunate to help some of the world's most iconic brands grow both culturally and commercially. In New York, we led the global relaunch of Pringles, helping the brand win its first major international awards—including Cannes Lions, D&AD, One Show, Clio and Andy Awards—while contributing to its fastest period of growth, becoming a $3 billion business for the first time.

At FCB Canada, we helped deliver the agency's strongest performance at the Cannes Lions Festival, earning its first-ever Grand Prix and leading OLG to its first Cannes Lions. At Dentsu Creative, we helped 7-Eleven win its first Cannes Lions and led OREO's partnership with Star Wars, creating one of the brand's most successful collaborations and a campaign recognized across the industry's major award shows.

Most recently at McCann New York, we led global and U.S. brands including Smirnoff, Instax and the New York Lottery, where we launched "Can You Imagine?"—a fully integrated brand repositioning that reimagined one of New York's most iconic institutions.

Along the way, I've also had the opportunity to write and produce five Super Bowl commercials, collaborating with incredible directors including Tom Kuntz, Harold Einstein, Karim Huë Do and The Perlorian Brothers.

Outside of advertising, you'll usually find me spending time with my wife and our two young boys. I'm also a Brazilian Jiu-Jitsu black belt, an enthusiastic (and very amateur) photographer, and a proud dog lover.

Thanks for stopping by—and feel free to reach out.

Agency Experience:

McCann New York

Ogilvy New York

Dentsu Creative New York

FCB Toronto

Grey New York

Droga5 Sydney

Ogilvy Brazil

LeoBurnett Brazil

JWT Brazil and Sydney

Some of the clients I worked with:

Adidas

Oreo

7-Eleven

Nike

Coca-Cola

New York Lottery

Smirnoff

Google

Gillette

T-Mobile

Pringles

Verizon

Hershey’s

LottoMax

National Parks

Marriott

Unicef

Sea Shepherd

Awards:

100+ International Awards across the most prestigious shows:

Cannes Lions

OneShow

D&AD

Andy Awards

The Clio Awards

London International Awards

NYFestivals

El Ojo

Etc…

About Me

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